Broadcasting & Cable: Bipartisan Privacy Bill Would Limit Targeted Advertising

A comprehensive data privacy bill that would, among many other things, allow web users to opt out of targeted advertising — and ban ads aimed at children entirely — is heading to a markup July 20 in the House Energy & Commerce Committee.

The bipartisan American Data Privacy and Protection Act (H.R. 8152) is a comprehensive national privacy regime that would require companies to collect only the data necessary to provide their products or services, bill proponent Common Cause said, and would allow consumers to correct or delete their data. There are also prohibitions on discriminatory data practices/algorithms/ad delivery.

The bill would require that consumers get a clear and conspicuous opportunity to opt out of targeted advertising. If a consumer is under 17, and an advertiser knows that, they cannot be targeted with advertising at all.  …

“We are glad to see that the American Data Privacy and Protection Act is going to a full committee markup, and that Republican and Democratic leadership on the House Energy & Commerce Committee has come together on a comprehensive privacy proposal to protect our data online,” Common Cause media and democracy program director Yosef Getachew said.

Watchdog group Common Cause is particularly heartened by the inclusion of civil-rights protections, given that privacy and data abuses have hit minority communities particularly hard, the organization said.