Tampa Bay Times/PolitiFact: A pro-Ron DeSantis ad used AI to create Donald Trump’s voice. It won’t be the last, experts say

07.19.2023 / By Louis Jacobson and Loreben Tuquero
Tampa Bay Times/PolitiFact: A pro-Ron DeSantis ad used AI to create Donald Trump’s voice. It won’t be the last, experts say

While the pro-DeSantis ad accurately shares Trump’s words from the Truth Social post, Common Cause disinformation analyst Emma Steiner said she still found the use of AI-generated content in a political campaign "concerning." "In an information environment where voters are faced with a deluge of false and misleading information, AI content has the potential to muddy the waters even more," she said. "My major concern is that there are, as yet, very few ‘rules of the road’ for the use of AI in political campaigns at a particularly fraught time for democracy — and when social media platforms are backing off of enforcement of their own civic integrity policies."

While the pro-DeSantis ad accurately shares Trump’s words from the Truth Social post, Common Cause disinformation analyst Emma Steiner said she still found the use of AI-generated content in a political campaign “concerning.”

“In an information environment where voters are faced with a deluge of false and misleading information, AI content has the potential to muddy the waters even more,” she said. “My major concern is that there are, as yet, very few ‘rules of the road’ for the use of AI in political campaigns at a particularly fraught time for democracy — and when social media platforms are backing off of enforcement of their own civic integrity policies.”

 

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