Keyword Research


Using keywords that will help the right people find your website is essential for every facet of your digital marketing strategy from search engine optimization to social media to blogging to Press Releases. 

I along with Elevation created a keyword library that anyone on this team can access whenever they need guidance. Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords.

How to use Keyword in your posts: 

When creating any page on a website, it is very important to first identify, at least, one or a few keywords.

Keywords are ideas and topics that define what your content is about.  If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

As a content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

The best practice is to focus each piece of content on a different keyword phrase, and never use the same keyword more than once. If you think you are using the same keywords for multiple pages, then consider if it is worth or possible to consolidating or updating the existing page. This rule maybe tougher around press release and across state. It make sense to consider consolidating, if does not apply, then do not. 

 Once your keywords are identified here are the key places where it makes sense to use keywords:

  1. in the page title
  2. in the deck text or sub-heading (optional)
  3. in your URL