Basic principles of Search Engine Optimization

Basic principles:

  • Provide clear, deep, engaging, and easy-to-find content on your site.
  • Keep page titles clear and relevant.
  • Links are regarded as a signal of popularity and search engine’s rewards links that have grown organically.
  • Social influence and social shares are positive signals and can have an impact on how you rank organically in the long run.
  • Use alt attributes to describe images, so that search engines can better understand the content.

Things to avoid:

  • Thin content, pages showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites will not rank well.
  • Ensure clean, concise, keyword-inclusive URL structures are in place. Dynamic parameters can dirty up your URLs and cause duplicate content issues.
  • Make your URLs descriptive, short, keyword-rich when possible, and avoid non-letter characters.
  • Duplicate content – Sometimes we want pages to show up on both our state and national sites, this is not good for SEO. 
  • Keyword stuffing – is when a brand fills or “stuffs” a webpage with the same target term in hopes of ranking higher for that term in search engines.