Training Overview:

This training is intended to help individuals learn how to navigate, update & manage a Common Cause State website. This training goes over how to add and update the homepage, campaign pages, resources, blog posts, and more. See the table of contents for a high-level overview of each training segment.

If you do not have a WordPress account, please contact Christina Monroe to request access. Please send an email with the following information.

  1. Name
  2. Title
  3. Department: Common Cause “State”, Communications or  Program:Media & Democracy team
  4. Requesting Access to: ie. Common Cause National site


When creating any page on a website, it is very important to first identify, at least, one or a few keywords.

Keywords are ideas and topics that define what your content is about.  If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

As a content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

The best practice is to focus each piece of content on a different keyword phrase, and never use the same keyword more than once. If you think you are using the same keywords for multiple pages, then consider if it is worth or possible to consolidate the pages.

Once your keywords are identified here are the key places where it makes sense to use keywords:

  1. in the page title
  2. in the deck text or sub-heading (optional)
  3. in your URL
  4. in the content

Important Tips for Writing on a Website

Page Titles

Your title tells people and search engines the topic of the webpage. For this reason, page titles should be as accurate and relevant to the page’s content as possible. When naming your page you should take into consideration how people will actually search for this page. Consider using specifics like a bill number, campaign name, and describe what is on the page while including the target keyword, and also triggering an emotion or thought from the reader.

 Here are some in examples:

Keyword: Campaign Finance Reform

  • Campaign Finance Reform in [Location] 
  • Demand Campaign Finance Reform 
  • Why Campaign Finance Reform matters in [location] more than ever.
  • The Impact of Campaign Finance Reform in Oregon 
  • George Washington to Citizens United: A History of Campaign Finance Reform in America

Keyword: Senate Bill 57

  • Put Senate Bill 57 on the ballot in Ohio
  • Why Senate Bill 57 needs to be on the Ohio ballot in November.
  • Why is Senate Bill 57 important?

Keyword: The People Not Politicians Campaign

  • Join The People Not Politicians Campaign
  • The People Not Politicians Campaign in [Location]
  • The People Not Politicians Campaign demands redistricting reform for Oregonians!


What is tagging and why do I need to do it?

One of the most difficult things to do, with large websites, is creating and maintaining a logical site structure. Tags help create that structure, allowing people to easily find posts that interest them. We have tags for campaigns, issue areas, or post type.

What post types should do I use tagging?

Tagging is required on press releases (media center), resources, clips, and Democracy Wire posts There are 3 types tags:  Issue, Campaign & Type you can find tags on the right panel of the page, underneath the publish section. Each tag section has a predetermined list of items you can choose from, you can select more than one.

How do I know if I am tagging properly?

You should stick with the most relevant tags, and think about where should this post show up. If the post is both related to redistricting and voting rights, then select both. I would not recommend selecting more than 3, though its totally your choice, your post will show under each tag you select. Choose wisely.

Type: Type tags are only available under resources. This will indicate to viewers what type of document they are selecting. Your options include coalition statement, fact sheet, legal filings, letter to government officials, multimedia, research and reports, and video. Only select one of the list options.

Issue: As you know, Common Cause work fits within 6 issue areas, they are all listed in this section. Select the appropriate issue related to your post. You may select up to two issues.

Campaign: Choose from the options listed, if you do not see your campaign listed you may add the campaign as long as it’s an official campaign title. You can select as many campaigns as needed, but do not tag a campaign without tagging the corresponding issue tag.

Make sure you are tagging the appropriate tags on all of your posts.

Dashboard Overview

Modules Explained

Modules are the building blocks that compose our posts.   We have different modules to add text, video, images, columns, grids, etc.  Every module listed below can be used on almost every post type. You can add a module by clicking “Add module” in the module section of the post, which is usually found after the Topper and Yoast SEO sections.  

When you are thinking about building your post, be sure to consider what is the best way to layout the content for your viewers. Check out the various modules we currently offer and the recommended way to use them on our WordPress site.

Full-Width Content Module

The full-width module is the go-to module for adding text content. This module allows you to type or copy & paste your text and style as needed.

Pro Tip: Especially when copying from Google Docs, Microsoft Word, or emails, try pasting into the text side of the module (instead of visual) to avoid formatting issues. You can always re-style your text on the visual side of the module once it’s in there. 

You are also able to use different headings styled in the Common Cause Font:

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6


Featured Content

Featured Content is the go-to module for adding images, video, or an image slider.

Photography and video should be aspirational to democracy and the work we do. When possible, images should focus on particular individuals with attention to inclusiveness and diversity. Closeup images highlight that Common Cause is about the people that make it happen. Rally and conference shots should clearly show Common Cause signage and branding when possible.


Image:  1 Image; Dimensions:  1145 x 700 px
Image Slider: 2 or more images; Dimensions: 1145 x 700 px
Video: YouTube link (note your video must be on YouTube to add it to our WordPress site)

Full-Width Link

This module allows you to add a designed link in between paragraphs. An alternative to a hyperlink, the full-width link is great for breaking up wordy pages with a call to action.


Intro text/ CTA : 40 characters or less
Example: Take the Common Cause Action Survey!
Button text: 40 characters or less
Example: Learn More, Demand Accountability from Congress!, or Download the Report

Grid Template

This module is grid allows you to have a max of 3 columns and unlimited rows, making a cool display to link to other pages. It works well when you have links in multiples of three.


  • Headline & Description for the entire grid
  • Headline & description for each box
  • Internal or external link
  • Optional: Image 1145 x 700

Person Grid Template

This module works similarly to the grid module, but it features people. This has a maximum of 4 columns and an unlimited amount of rows.


  • Person’s Headshot 1145 x 700 (you should use the one from our staff directory if applicable)
  • Name
  • Position
  • Optional: Social Media– this includes email, telephone number, Twitter, Instagram, Facebook, and or LinkedIn
  • Optional: blurb/description


This module allows you to create columns, just like on any other platform.  Recommended as a nice visual way to break up small pieces of information, like comparing what’s happening in two different states. We can only break the content down into two columns.


Buttons are another alternative to hyperlinks. Often used in Resources to link to the report or fact sheet that should be downloaded.

Sign Up

Sign Up module is a great way to add an Action Network action to your page. You can easily add a petition to your post to get people to join our email list. (petition only)


Text/Image module allows you to pair images or videos with text, similar to text wrapping in Microsoft Word. You can add an image or video to the left, right, above, or below the text.

Map Module

The map allows you to build an interactive map similar to the homepage. Now we can add them to internal pages and customize them to highlight program work across the states. Great for showing NPV has passed in the following states!

Action Network Action

This module is a great way to add any of your Action Network actions to your page. You can easily add a petition, an event, a form, and more.

Action Network Donations

Action Network Donations allows visitors to donate directly on the page.

Here are live examples of how the modules can be used:

Adding images

Image Sizing

Image Topper: 1145  x 700 px

Staff Profile Picture: 1050 x  1050 px width

You can add images easily through the Media section on the left page. Simply select Media, then select add new. You can upload as many images as you like.

If you are working on a page you can add an image by clicking Add Media button on the module.

Modules you can add images to: Featured, Full Width Content, Text/Image, Quote, Grid Template, Person Grid Template, Action Network Action.

Resizing Images

Please make sure they are sized correctly. The easiest way to make sure your images are the right size is in Canva. When you start a new design set the dimensions to 1145 X 700px or 1050 x1050px whichever is appropriate. Add your image to fill the background and then download.

We do not currently have an image subscription like Getty. You can find stock images in Canva that you are free to use.

Editing your homepage

The home page is like a storefront window. It is a peek inside of your website. It’s a website’s only chance to show visitors what there is to offer.

So if you wouldn’t fill your storefront window with erroneous announcements, outdated news, and anything else not pertaining to your store’s mission, then why would you do that to your website?

Here are some instructions on how to make edits to your homepage.

How to edit any page

Campaign Pages

Click the link below for written instructions on how to create a winning campaign page.

Adding Press Releases and Clips

Click the link below for written instructions on how to add a press release or a news clips.

Building Resources

Click the link below for written instructions on how to add a resource.

Creating Democracy Wire Posts

Click the link below for written instructions on how to add a Democracy Wire blog post.

Why do we use Alert Bars or Lightboxes?

Simply put, they are built to grab the immediate attention of a viewer to entice them to click on a link, donate or take an action. Though often disregarded as annoying, it is proven that they work!

Click the link below for written instructions on how to add a conversion tool.

How to make your website better!

  • Make sure you have good content
  • Choose the right format
  • Optimize your webpages
  • Repurpose your content