What do you need before you build a campaign page?
Before you begin building your page in WordPress you should organize and layout the following in a Word or Google Docs.
What’s the heading?
This is usually the title of your campaign or an aspirational statement about the campaign. Some examples:
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- National Popular Vote: Ensuring Every Vote Counts — NPV;
- Safeguarding our Elections— Election Security
- Protecting the Right to Vote — Voting Rights or Election Protection.
What’s the deck text?
A blurb that personifies the goal of the campaign. Examples:
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- We must stop partisan politicians from manipulating voting maps to keep themselves and their party in power.
- We must hold politicians accountable to strong ethical standards, so they serve the people instead of partisan or wealthy special interests.
What should I include as content for my campaign page?
You are the owner of your campaign, and what information you would like to relay about it. I recommend thinking about what your members need to know. Here are some suggestions:
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- What is at stake?
- Why it matters?
- What is Common Cause doing?
- The latest update/news
- What members can do? (actions, volunteer opportunities, etc)
Other items to consider:
- Call to action for the topper (optional)
- Images; Dimensions 1145 x 700
- Related posts, (make sure you add links to associated blog posts, press releases etc)
For inspiration, guidance or a refresh on how we talk about our work, tell our story and reach out to new audiences on the web — the website content guide is a baseline for all national and state web content.
Instructions
- Navigate to campaigns on your dashboard → Select Add New
- In the title, field enter the title of your campaign
Campaign posts have five sections: Topper: Page, Yoast SEO Premium, Campaign: Single, Modules and Page Introduction.
Topper: Page this section is the topper section of your campaign page.
- Size: Short (preferred) Note: if you use a tall campaign topper your image will not feed to the grid on issue area page
- Type: Select Image or color background (your preference)
- If you select color background: you have the option of blue or grey be consistent if you choose grey then choose grey for every post OR
- If you select image: add your background image dimensions 2560px width x 1030px height
- Text Above Headline (optional): add tag line text
- Headline: this the headline for the topper, you should enter the title of your campaign again.
- Deck: Add 2-3 sentences that personify the goal of the campaign.
Campaign: Single is where you set up your featured posts and CTA in your topper.
- Settings: Display Featured Posts?: Select Yes if you have 2-3 posts you would like to feature on your campaign page (ie. report, op-ed, factsheet)
- Select the drop-down and type the name of the post and select it when it appears.
- Topper CTA: You have option to add a signup form or a button. Select and follow the prompts.
Modules
Select add module to build the content on your page. Please see the modules section of the word guide for guidance.
Hint: you should use the Full-Width Content Module to add text.
Sections you can ignore for now: