Ben & Jerry’s Partners with Common Cause to Celebrate Americans Uniting for Positive Change
Ben & Jerry's Partners with Common Cause to Celebrate Americans Uniting for Positive Change
Common Cause is pleased to announce that it is partnering with Vermont ice cream maker Ben & Jerry’s to celebrate America’s opportunity for positive change. Ben & Jerry’s is renaming its butter pecan flavor to “Yes, Pecan” in its scoop shops for the month of January, and donating the associated proceeds to the Common Cause Education Fund.
“We want to be proactive in encouraging all of us to engage in the process of getting America back on a positive track,” said Ben & Jerry’s Chief Euphoria Officer, Walt Freese. “As we see it, it’s a good time and a fitting way for us to honor that change.”
“Common Cause is excited to work with Ben & Jerry’s to spread a spirit of activism and optimism that we believe can make our government work for the common good as it tackles the big issues of the day,” said Common Cause President and CEO Bob Edgar. “An engaged citizenry is crucial for a healthy democracy.”
Ben & Jerry’s is partnering with Common Cause, a nonpartisan, nonprofit advocacy organization founded as a vehicle for citizens to make their voices heard in the political process. The Common Cause Education Fund conducts research, education, and outreach activities.
Common Cause and Ben & Jerry’s plan to activate consumers and fans through an on-line campaign to urge the general public to make its voice heard regarding critical policy decisions in the months ahead. “We partnered with Common Cause because we feel it is everyone’s duty to step up to the plate to help make a fundamental change for the good of our country,” said Freese.
For more information on citizen activism, go to www.commoncause.org