California Common Cause and the Center for Social Innovation at University of California Riverside released a report today on how to reach first-time and limited-English speaking voters when conveying COVID-related changes in the upcoming November 2020 general election.
The report, “Reaching Low-Propensity Voters in California’s November 2020 Elections” examines voters’ awareness of voting options, voting option preferences, and reactions to existing voter messaging materials.
The focus groups included low-propensity and first-time voters from Spanish, Tagalog, Mandarin, Vietnamese, Korean, and Hmong language communities, and English-speaking youth, including many first-generation voters. Participants ranged in age and represented most major metropolitan areas across California, with greatest concentrations in the Bay Area, Los Angeles, Central California, and the Inland Empire.
