Facebook Demands End to NYU Program That Has Exposed Social Media Giant’s Failures to Uphold Commitments to Safeguard Democracy
Facebook has demanded that New York University (NYU) shut down a research project that has been collecting data about the company’s ad-targeting practices. The NYU Ad Observatory, a project of the university’s engineering school, has recruited more than 6,500 volunteers - including many Common Cause members - to use a specially designed browser extension to collect data about the ads Facebook shows them. Facebook has informed NYU that the project violates provisions in its terms of service that prohibit bulk data collection from its site. The social media behemoth has threatened further enforcement action if NYU does not comply. In response, Common Cause has launched a petition drive urging the social media giant to let the program continue and instead shut down the rampant disinformation on the platform.