Advertising Disclosure

Ever have trouble figuring out who's really behind a political advertisement? It's hard to know since campaign funders often hide behind shell entities with meaningless or misleading names like "Oregonians for a Better Oregon." Advertisers -- whether political or commercial -- make all sorts of claims, but they're required by law to identify on-air the sponsor behind the ad. However, while sponsorship identification requirements have been in the law since 1927, enforcement has not kept pace with modern practice.

The Federal Communication Commission (FCC) has the authority under existing law (Section 317 of the Telecommunications Act) to compel meaningful disclosure in political advertisements. Let's raise a strong voice in Oregon to get them to fulfill this obligation.

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