Sacramento Media Group (SMG)

Join Us! The group meets the first Monday of every month at Access Sacramento, 4623 T Street Sacramento (link to map); for more information contact smg@commoncause.org or call JoAnn Fuller at 916 443 1792 extension 11.

 

 

Want to know more about media reform and what you can do to make things better? This PowerPoint gives you an overview of media reform issues. Take a look and contact the Sacramento Media Group for information about what you can do with us in the Sacramento area or what you can do where you live! For more information, contact JoAnn Fuller at jfuller@commoncause.org or call 916 443 1792 extension 11.  A PDF version of the PowerPoint is available Here.


 

Click here for a PowerPoint Presentation on SMG and critical issues in media reform

 

In this section:
Recent News Developments
Reports
Activities
Goals
Background




Recent News Developments:


December 11, 2007: Today SMG released its report on local television news coverage of the November 2006 general election. Among the key findings, the report finds that only Sacramento Channel 3 News met a minimum of 5 minutes per night of election related coverage leading up to voting day. Additionally, from September 2006 - Election Day in November, the five local broadcasters earned about $32 million in revenues from election related advertising. Click here to read the report.  Click here to read about it in the Sacramento Bee.

June 22, 2007: Success! Members of SMG led a community coalition of 30 nonprofits to lobby the Sacramento City Council to address bridging the digital divide through the letting of a contract to provide WiFi coverage to Sacramento. At our urging, the Sacramento City Council successfully negotiated a contract providing free WiFi at a significant speed, 24 hours a day seven days a week to our community. We are working with the local community foundation and chambers of commerce to provide equipment and training so underserved families can use the Internet for educational, cultural and employment services. Click here to read the Sacramento Bee's article about it and click here to read about it in the San Francisco Chronicle.




Reports:

Sacramento Television Coverage of the November 2006 General Election

This report is a follow-up to the 2004 TV coverage report.  In 2006, the Sacramento Media Group found poor local TV election coverage, yet the stations earned over $32 million from campaign advertising (triple the amount made in 2004).


Sacramento Television Coverage of the November 2004 General Election

Executive Summary of the Report

2004 Sacramento Media Group report detailing how local stations made over $12 million from campaign advertising, but did not enhance our democracy by producing programming on local campaign issues.




Activities:

Join Us! The group meets the first Monday of every month at Access Sacramento, 4623 T Street Sacramento (link to map); for more information contact smg@commoncause.org or call JoAnn Fuller at 916 443 1792 extension 11.


 
 


Common SMG activities include:

 

  • Present public forums on media issues.
  • Conduct meetings with local TV stations to encourage more substantive, locally produced coverage of election issues.
  • Organize letter and postcard campaigns to pressure local TV news operations to improve the quality of their programming by devoting increased time to coverage of substantive issues.
  • Community education on media reform issues.



Goals:

  • Oppose media concentration of ownership by fewer and fewer corporations.
  • Encourage higher standards in locally produced news and public affairs programming.
  • Preserve funding for community media, public education and government access to airwaves.
  • Monitor corporate media and regulatory bodies to ensure broadcasters meet public interest obligations.
  • Increase awareness of public rights-of-way to public airwaves and the world wide web.
  • Advocate for re-establishment of a Fairness Doctrine to regulate balance in media coverage.



Background:

SMG has focused on encouraging local television stations to provide more local elections coverage of the actual issues voters face at the ballot box. SMG has worked hard to push local stations to focus programming on issue information and information about the different candidates' positions, especially before elections. In this effort we have met with television station managers in the Sacramento/Central Valley media market, the nation's 19th largest.

In 2004, SMG issued a report detailing how local stations made over $12 million from campaign advertising, but did not enhance our democracy by producing programming on local campaign issues. We are currently working on our report of the media coverage of the 2006 election and will soon release it. And we plan to monitor local television news, contrasting election coverage with campaign ads before the next election in February 2007.

To further educate our community, SMG has organized community forums, sponsored film showings on media reform, and made presentations to local groups. SMG members also testified at the FCC hearing in Oakland in 2006.

 

 


 


Join Us! The group meets the first Monday of every month at Access Sacramento, 4623 T Street Sacramento (link to map); for more information contact smg@commoncause.org or call JoAnn Fuller at 916 443 1792 extension 11.